The motivation regarding the SubterfugeSeattle.com endeavor is to showcase the stellar side of a culturally evolving town. Seattle is filled with people who are more than Suburbanites wearing lame clothes. We are certainly more than a 90s hangover. Really. There is an adventurous character, intellect, artistry, and ambition in the regular population. Seattle is made of high-IQ, socially conscious, kind people with genuine depth. We are, perhaps, too self-deprecating, too focused on the gloom of the rain and too lonely--but only because we've been having an identity crisis since the death of Kurt Cobain and most of us don't identify with the culture currently being sold in the media. Perhaps too many of us don't recognize our own experience in magazines or hear our conversations on the radio...but that's okay. New media is on its way with new people, new stories. Some will blow your mind and some will be a sigh of relief.

Although Subterfuge may be committed along the way, it's in the interest of delivering a new spin on the Seattle social scene. Worthwhile tastes tend toward extremes: the formality of classical disciplines and modes, such as ballet and Catholic school; the freedom and unconventionality of slam poetry and self-directed education; scripture and literature and the cutting edge of new media. We disdain only the boring, the lukewarm, that which chooses to be mediocre because it is safe.

You will not be treated like a target market. You will be given credit for the intellect and edge for which Seattleites are known. It will be assumed that you are not in need of new things lacking gravitas, that you can handle diversity, that you are capable of appreciating the traditional and unconventional together in one entity. Reflective people require life be served up through contrasts. In Subterfuge, you will find a conversation in which you can participate without the pretense that prevents you from saying what you really think. There is a contingent of intelligent, philanthropic, reflective and stylish people who call Seattle home. They are the Subterfuge Set. They've been here all along, enjoying life, the rain, and making amazing contributions to the community. Welcome to SubterfugeSeattle.com, because life is happening in the penthouse and on the street...

Editor,

Sarah Elizabeth Caples